Ruben Salama is the Practice Administrator at Elite Plastic Surgery. In addition to being a co-founder of the practice with his plastic surgeon brother, Dr. Moises Salama, Ruben is a committed member of our team who is dedicated to providing unparalleled care to our patients. His primary goal is to offer exemplary service to each individual and help them achieve their cosmetic goals with as much convenience and ease as possible.
Ruben earned his undergraduate degree from the University of Miami, where he graduated with a dual bachelor’s degree in Finance and Business Management & Organization. He has been working alongside Dr. Salama and his team since the practice’s opening in 2009. He is driven and always to be the best he can be in the field.
Outside of the office, Ruben is an avid iced tea drinker and family man. Ruben considers his parents his heroes, as they have taught him many memorable life lessons and emphasize the importance of being a good person. Ruben considers it a blessing to work with his brother and a joy to be in such an exciting and uplifting industry.
Thelma Urbina is our Digital Media PR Director. She works on online lead generation, implementing 360-degree, multi-pronged strategies that involve SEO, Social Media, PPC, and Online PR. Thelma ensures patients have access to the most up-to-date information about Elite Plastic Surgery, our board certified plastic surgeon, our skilled medical team, and our cosmetic procedures, so they can make the best decisions for their needs and goals.
Thelma earned her undergraduate degree from Florida International University, where she studied English Literature. She has over 18 years of experience in the marketing industry, and she specializes in public relations, advertising, social media, and search engine optimization. She’s worked on both the client and business side, and enjoys the opportunity to interface with individuals and get to know their unique perspectives, ambitions, and concerns.
When she’s not helping our team provide exceptional service, Thelma enjoys an active lifestyle that includes biking, rollerblading, and spending time at the beach. She’s also an avid reader, and she’s a self-proclaimed optimist who believes happiness, good energy, and heroism are sources of inspiration that can be readily found in each of us.
Nomie is our extensively trained Patient Care Coordinator. Hailing from Sweden, she offers over 10 years’ experience in her field, and she has been with Elite Plastic Surgery since 2010. An animal lover, Nomie is a member of the Humane Society and PETA (People for the Ethical Treatment of Animals). When not helping our patients in the office or saving animals, Nomie is usually spending time with her dog family.
As a Patient Coordinator, Nancy started out as a Real Estate Sales Associate before transitioning to her current position. She has been working with Dr. Salama and Elite Plastic Surgery since 2012, and she boasts nine years of experience. Nancy is a compassionate and committed team member, taking pride in making each patient feel they are receiving the best experience that our practice has to offer. She counts her mother as an inspiration, for always striving to achieve her goals.
Cynthia, a Patient Coordinator, has been in the Aesthetics Industry for over 16 years. Cynthia started her career as a Surgical Technologist. She is able to explain the procedures explicitly because she has seen them firsthand. She continued her education in pursuit of a Biology degree. At our practice, Cynthia manages the consultation process seamlessly and is the vital link and liaison between the surgeon and the patient. She is a dedicated and compassionate individual, always placing the patient’s’ needs first. With her caring and genuine demeanor, she will walk you through the consultation process as if she were consulting her own friend. Cynthia’s passion is to help patients look and feel their very best, and she will go to great lengths to help them achieve this.
As a Patient Quality Assurance Coordinator, Zuny is dedicated to ensuring our patients have a smooth experience and optimal care at our practice. She has been working in this position since 2011, joining our team at Elite Plastic Surgery in 2013. Zuny strives to provide unsurpassed service to each person, and she credits her attention to detail and compassionate approach for her ability to do so. An avid reader and loving mother, she also enjoys spending time with her children, visiting the beach at night, and people watching.
Jesenia is our Associate Patient Coordinator. She’s spent 10 years helping patients from the front desk, scheduling appointments, assisting doctors, and collecting payments. Jesenia enjoys spending time with each person who comes in, and she appreciates that she plays a role in achieving each individual’s aesthetic goals. Inside and outside of work, Jesenia is an advocate of positive thinking, and one of her favorite hobbies is watching movies.
As a Pre-Operative Coordinator, Nicole keeps everything organized and running smoothly. She’s been working at Elite Plastic Surgery for one year, and has developed a strong relationship with our medical team and with each patient she meets. An animal lover and cook, Nicole loves to travel and experience new cultures (and foods). She looks forward each day to assisting patients in their cosmetic goals and providing a path forward to improved confidence and greater comfort in one’s appearance.
As Patient Care Coordinator, Chelsea is one of the first and last persons patients see. In the medical field since 2014, her areas of expertise include office management, medical assistance, sales, and marketing. Chelsea applies her skills to maintaining front office functionality and ensuring patients are fully ready for their plastic surgery journey. She enjoys seeing patients leave with newfound confidence and happiness after achieving their goals. Chelsea has been with Elite Plastic Surgery since 2018 and loves the family dynamic the staff keeps. She has a Bachelor of Science degree from the University of South Florida in Health Science Pre-Clinical, as well as her NHA Phlebotomy License. In addition, she has over 1000 hours of shadowing and volunteering under physicians, hospitals, and Emergency Room turnover. In her spare time, Chelsea teaches herself how to cook new recipes and likes to go running.